Measurement Strategy
Don’t know where to start…
So many times people want to track “all the things!”. This general results in track just page views and button clicks, which does not actually get you the answers to the questions you have on how people use your digital assets. A measurement strategy gets to the heart of what is important to your organisation, and help delve deeper into the “why” users behaviour the way they do.
The process entails:
An audit of your current digital tracking (Google Analytics, Firebase or other platforms)
A workshop to define:
The objectives of your organisation
The behaviour users demonstrate when they meet these objectives
How we can measure these behaviours
Gap analysis to highlight what you are currently measuring and what is missing.
The final output is a plan on how to improve your tracking to make sure you are measuring what is important.
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