Strive for Better
Use analytics to make your website and digital products better.
What do you need?
Need a Freelancer
Do you have extra work that needs to be done quickly by talented analysts? Hire a freelance analyst who specializes in Google Analytics, App + Web, Firebase and Google BigQuery.
Need training
Do you want to learn more about Google Analytics, App + Web, Google Tag Manager, Google Data Studio or how to effectively manipulate and communicate your data?
Need Consultant
Do you want someone who can help you figure out what is important to track, how to track it correctly and turn that data into insights? Get started with a measurement strategy that outlines what tracking is needed to get you on the right path.
Services
Digital Analytics
The main goal of digital analytics is to find actionable insights and we can help you find them. We can provide audits of your Google Analytics, App + Web or Firebase set up, and recommendations on how best to track your goals. We can also do analysis on the data already collected to answer the questions you have on how well your campaigns work, where your money would be best spent and how customers use your site.
Google Analytics 4 Implementation
Google’s latest analytics platform Google Analytics 4 (GA4) allows you to track your customer’s journey across all devices, not just apps and web but also IOT devices. We can help with:
Migrating your current tracking to GA4
Implementing tracking across all devices
Creating measurement strategies to get the most out of the new platform
Create data visualisations from the new data
Set up GA4 with Google Big Query to access the raw data
ANALYTICS Implementations
You know the saying, garbage in, garbage out. If you aren’t getting the correct data being tracked, it is difficult to get any actionable insights. We can help with:
dataLayer implementation
Google Tag Manager set up
Transfer Google Analytics tracking to App + Web
OS and Android tracking through Adobe or Google Analytics for Firebase
Measurement Protocol hits for internet of things
Website optimisation
Using tools like Google Optimise, Optimizely, VWO and others, Meliorum can help you take the guess work out of increasing your conversions. Setting up AB tests, Multivariant tests and personalisations to get the right message to the right person at the right time.
Data Visualisations
There is an art form in telling a story through data. Whether it is static visualisations for a presentation or an interactive dashboard that automatically updates for weekly reports. We can help connect data sources, automate data storage and display the data in a meaningful way to gain insights.
Measurement Strategy
Unsure on where to start with tracking what matters? There is a lot of noise out there that can be measured for no real gain. Through a series of workshops and interviews we can work out what actually matters for your business and how to go about tracking that accurately.
Data Science
Big data is more than just a buzz word. Sometimes it is hard to wrangle it all into a logical order. Data Science can cover a wide spectrum, including:
getting multiple large datasets working with each other
automating data flows
predictive modelling
machine learning
and so much more
Get in Touch
Let us know how we can help.