Getting Started Package
Know that you need data but don’t know where to start
Analytics can seem daunting when starting. Many e-commerce platforms offer plugins but no guide on what data you need, how to read it and how to analyse it. Meliorum is here to help with a getting started package. Below outlines what the package includes.
Audit your Analytics
The audit will answer:
Is your data trustworthy?
Can you get real insights from your channel attribution?
Can you see the customer’s journey down the funnel and find new opportunities?
The audit will allow for minor fixes to be implemented on the spot, detail out any major issues and the steps to remedy them and offer recommendations for getting more insights.
For more info on the audit see the brochure here.
Track what matters
Using Google Tag Manager, we can collect data on what your customers are doing on your site, what content they find engaging and where they are dropping off. The standard tracking package includes tracking:
- Pageviews
- Scroll depth
- Video views
- Document downloads
- Email and telephone clicks
In an upgraded version of the package, enhanced e-commerce tracking can be set up to track:
- product list views
- product views
- add to cart
- checkout funnels
- transactions
- internal promotions
Data Studio Dashboard
Create a Google Data Studio Dashboard to view the metrics that matter to you. The Google Analytics interface is hard to navigate, slow to load and sometimes just confusing. Let’s bring out the data you need into one simple to read dashboard. The dashboard can include:
- Overall traffic and conversion performance
- Google Ads performance based on keywords
- Email performance based on campaign
- Social performance based on platforms
- Popular products on e-commerce sites
This package starts from $1,500 and can be tailored to fit your business needs. Get in touch below to get more details.